Show up when someone is ready to hire.
Get in front of high-intent buyers the moment they search — and know exactly which clicks turn into booked jobs.
Google Search puts your business at the top of results when someone types “emergency plumber Oakland” or “junk removal near me” — people who already know what they want and are ready to act. We build and manage your campaigns end to end, wire in real conversion tracking from Day 1, and optimize toward booked jobs, not just clicks. You see where every dollar goes.
What it is
Google Ads is paid search advertising — you appear at the top of Google results for the exact service terms your customers type. Unlike social ads that interrupt people scrolling, Search ads reach buyers who are actively looking for what you do right now. That purchase intent is what makes Google Ads one of the highest-ROI channels for local service businesses.
510tech runs Search campaigns as the core placement, with Performance Max available as an optional add-on to extend reach across Google's broader network. For eligible businesses in home services and trades, we also evaluate Local Services Ads (the Google Guaranteed listings that appear above regular Search results). Everything runs under our Google Ads Manager account (MCC), so you always have full ownership of your account data — we just do the work.
What's included
Campaign build & launch
Full account and campaign structure built to match your services and geography — not a template copy-paste. Proper keyword grouping, match types, and ad copy from the start.
Conversion tracking from Day 1
Call tracking, form submissions, and booking actions wired in through GTM and GA4 before a dollar of budget runs. Google's algorithm learns from real booked jobs, not guesses.
Keyword & bid management
High-intent service keywords targeted to your actual service area. Ongoing bid adjustments and negative keyword pruning keep spend on the searches that produce leads.
Ad copy & testing
Compelling, benefit-led headlines and descriptions written for your trade and market. We test variations and cut what doesn't convert.
GTM / GA4 tracking stack
Full tag management installed on your site. Every channel — Google Ads, Yelp, Meta — reports through a single clean measurement layer so you see the real picture.
Monthly reporting & optimization
Plain-English performance summaries: impressions, clicks, conversions, cost per lead. Adjustments made every month based on what the data shows.
Who it's for
- Home service businesses — HVAC, plumbing, electrical, roofing, landscaping, junk removal, movers — where customers search by service + location
- Local trades and contractors who need a steady pipeline of job requests, not just brand awareness
- Businesses that have tried Google Ads before but never had proper conversion tracking, so their algorithm was optimizing on clicks instead of booked work
- Service-area businesses ready to put a defined monthly ad budget to work and want a professional managing it against real results
- Beauty, wellness, and real estate professionals competing on high-intent local searches — “med spa near me,” “realtor in [city],” “personal trainer near me”
- Operators running Yelp or Meta who want to add the highest-intent channel to round out their lead mix
What good looks like
A well-run Search campaign for a local service business typically produces a meaningful share of inbound calls and form submissions from people who are ready to schedule — not just browsing. Cost per lead varies by trade, market, and competition, but the through-line is the same: when conversion tracking is tight and bids are optimized on actual booked jobs, spend gets more efficient over time.
Most clients see the clearest gains in the first 60–90 days as Google's algorithm accumulates real conversion data and sharpens targeting. We show you the numbers every month so you can see the trend, not just take our word for it.
Pairs well with
Let's talk about your market.
Book a free 30-minute strategy call — we'll look at your market, what competitors are running, and whether Google Ads (and LSA) is the right next move. Custom pricing for your market, ad budget billed at cost. Let's talk.