Reach the right local people — before they go looking.
Show up in the feed of homeowners and locals in your service area while they're scrolling — before they've started comparing quotes.
Most local service businesses wait for customers to find them. Meta Ads flip that. 510tech runs Facebook and Instagram campaigns built specifically for local service businesses — strategy, creative, and daily management — and every lead flows into a fast-response system so no inquiry goes cold. If your business is visual and local, Meta is one of the highest-leverage places you can spend ad dollars.
What it is
Meta Ads (Facebook + Instagram) let you target people by location, behavior, and interest — down to the zip code and the life stage. We build lead-generation campaigns with geographic radius targeting tuned to your service area. The goal is simple: get the right local person to raise their hand and ask about your business.
We also layer in retargeting — serving ads to people who already visited your website, clicked your Yelp listing, or engaged with your Google profile. These are warm prospects who already know you exist, and staying in front of them is one of the most cost-efficient moves in local marketing. Our creative lead Mandi produces the ad assets: before/after photos, real job footage shot phone-style, testimonial ads, service showcases — real content, not stock photography.
What's included
Campaign strategy + setup
Audience build, geographic radius targeting, objective selection, and pixel installation — done right from day one so the data is clean and the algorithm has what it needs.
Ad creative production
Mandi produces your ad assets: before/after images, short UGC-style video clips, testimonial formats, service showcases — creative that actually performs for local service businesses.
Meta Pixel + domain verification
Proper pixel setup and domain verification unlocks retargeting and conversion tracking. You see what's working and the algorithm can optimize toward real outcomes.
Learning-phase management
Every new campaign goes through Meta's learning phase. We structure budgets and ad sets to clear it efficiently, so you're not burning spend while the algorithm calibrates.
Retargeting audiences
We build custom audiences from your website visitors, Yelp and Google traffic, and engagement data — then re-engage people who already showed interest.
Lead routing + autoresponder
Leads from Meta flow into the same 24/7 autoresponder system we use across your channels. Fast response is the biggest factor in converting a lead — covered.
Who it's for
- Home service businesses — contractors, cleaners, landscapers, movers — where the job is visual and the geography is tight
- Salons, fitness studios, and personal services that benefit from staying top-of-mind with a local audience
- Restaurants and food businesses with a strong visual product and a defined neighborhood footprint
- Any local business that gets leads from Yelp or Google but wants a second channel that reaches people before they're actively searching
- Owners who've tried Meta ads on their own and didn't see results — usually a setup and creative problem, not a platform problem
What good looks like
A home services client running Meta alongside Yelp typically sees a meaningful increase in total lead volume within the first 60–90 days as the algorithm exits the learning phase and retargeting audiences build out. Cost-per-lead varies by market and vertical — home services and movers tend to run efficiently; beauty and fitness depend heavily on creative quality.
Meta isn't a guaranteed lead machine on day one, but businesses with strong visuals and a well-defined service area consistently find it becomes one of their most cost-effective channels over time. Plan for roughly $600/mo (about $20/day) in Meta ad spend to clear the learning phase. We give you honest projections before you commit.
Pairs well with
Let's talk about your market.
Book a 30-minute call and we'll tell you whether Meta makes sense for your market and what's realistic — honest projections, no hype. Custom pricing for your market, ad budget billed at cost. Let's talk.